Soju Citron CHUM CHURUM

Description

Soju is a very popular spirit sold in Korea that is traditionally made by distilling rice and other cereal grains. However, since the 1960s to alleviate rice shortages, most soju has been produced by diluting high strength neutral alcohol from distilled sweet potatoes or tapioca. One of the most trendy brands in South Korea, Chum Churum (which translates as “like the first tme”) is popular because of the added alkaline water, higher sweetness, and relatively lower alcohol content. This smoother and softer profile has been extremely successful and is especially popular among younger drinkers in South Korea. Produced by Lotte Chilsung Beverage Co., Ltd., South Korea

Tasting notes

Bright, zesty, and refreshingly easy to drink, Chum Churum Citron Soju offers lively citrus aromas with notes of lemon zest, sweet citrus, and a hint of fresh peel. The palate is light and smooth, combining juicy citrus sweetness with a pleasant tangy freshness. Clean and vibrant, it finishes with a refreshing citrus character that makes it particularly enjoyable well chilled.

Serving

Suggestions: Best served well chilled and enjoyed neat in a small glass. Also delicious over ice, topped with soda for a refreshing highball, or used as a bright citrus base for cocktails.

Pairs with: Excellent with Korean BBQ, fried chicken, grilled pork, seafood, dumplings, and spicy dishes. Its fresh citrus character helps cut through richer foods and complements salty and savoury flavours.