Soju Apple Mango CHUM CHURUM

Description

Soju is a very popular spirit sold in Korea that is traditionally made by distilling rice and other cereal grains. However, since the 1960s to alleviate rice shortages, most soju has been produced by diluting high strength neutral alcohol from distilled sweet potatoes or tapioca. One of the most trendy brands in South Korea, Chum Churum (which translates as “like the first tme”) is popular because of the added alkaline water, higher sweetness, and relatively lower alcohol content. This smoother and softer profile has been extremely successful and is especially popular among younger drinkers in South Korea. Produced by Lotte Chilsung Beverage Co., Ltd., South Korea

Tasting notes

Bright, juicy, and refreshingly easy to drink, Chum Churum Apple Mango Soju combines the crisp freshness of green apple with the lush tropical sweetness of ripe mango. The aroma is vibrant and fruit-forward, with notes of fresh apple, mango, and tropical fruit. On the palate, juicy sweetness is balanced by a light, clean texture, leading to a smooth and refreshing fruity finish.

Serving

Suggestions: Best served well chilled and enjoyed neat in a small glass. Also delicious over ice, topped with soda, or used as a fruity base for refreshing cocktails.

Pairs with: A great match for Korean BBQ, spicy fried chicken, grilled pork, dumplings, and spicy Asian dishes. The tropical fruit character also pairs well with fresh fruit and light desserts.